You’ll regularly find our team out and about, whether we’re gathering content, directing photo or film shoots, running events or visiting our clients. See what the team have been up to here.
Princesshay, the founding partner of The Exeter Sustainability Awards recently held a reception to celebrate the entrants, highly commended and winners of the second year. Developed as part of the shopping centre’s sustainability campaign We Can Do More, the awards are about recognising the amazing people, businesses and organisations that are making a difference to sustainability in Exeter.
Working with Princesshay, the One Voice team managed the website, social media content and event organisation.
Taking what was perhaps our 60th trip to the NEC, Birmingham, to support our long-standing client, ICHF Events, made us pause to reflect on the partnership that we have formed with them.
One Voice started working with ICHF more than 30 years ago; they were our first client as our PR and marketing agency in Exeter started life. The rest is history, we’ve been managing the PR and marketing for its industry-leading craft and cake shows across the UK for three decades. During that time, we have established a relationship of collaboration, trust and confidence that has spanned three decades of huge change for the live events industry.
We’ve managed media frenzies around life-size King Charles cakes, launched brand new events in towns and cities across the UK, brainstormed ideas, problem-solved through the restrictive Covid years, pitched media calls for a knitted yellow submarine in Liverpool and giant crocheted poppies on Remembrance Sunday, worked with craft influencers, celebrities and charities. The thirty years have flown by.
Visiting CHSI stitches in February – soon to celebrate its 50th show – was a great opportunity to catch up with the ICHF team, understand their plans and tailor our solutions to match, meet up with craft influencers and continue to deepen our knowledge of the fascinating craft and live events industry.
We are so proud to have worked with The Hollow Lane Club as our charity of the year, raising £2,000 and supporting this important charity with marketing and PR consultancy services.
When tasked by the client to raise awareness of the new festive offering in Princesshay, including enchanting new lights and an independent pop-up market to the cosy Antler Inn, Charity Christmas trees, and Santa Claus’s workshop, we rose to the challenge 💪
Delivering a multichannel campaign spanning organic social media, PR, partnership and influencer marketing, we invited people to ‘Discover the Wonder.’
With ambitious targets established, key messages agreed, and a long list of content to capture, not only did we successfully meet all our targets, we surpassed them🙌👏
Highlights included:
*Top performing organic content for Facebook and Instagram.
*Seeing an increased following on Facebook, Instagram, and TikTok.
*Securing third-party endorsement and additional reach from the influencer and partnership marketing and events.
*Reaching new audiences by working with new influencers whose primary channel is TikTok with a combined following of 66,000.
*Organising and hosting two influencer events showcasing retail and dining, unveiling the new Santa Claus workshop.
Overall the PR and marketing campaign was a great success and we were especially pleased to have exceeded the ambitious targets.
This week I have been lucky enough to be welcomed into the One Voice Media team as an intern. I have spent the last five days getting involved in a range of projects and spending time with a mix of people in the office. With no task being the same, my week at One Voice has truly immersed me into the PR & Marketing World.
I have learnt so many things this week and have developed my skillset immensely. I think the best way to get across how wonderful this week has been is to break it down, day by day. So, let’s get straight into it…
Working alongside Perconsulting, Toco Digital, Toco Creative and Martin Phelps Photography we worked on an inward investment project for Stroud District, to provide marketing support for government funding bids by showcasing what the district has to offer.
Working alongside Princesshay and partners, we supported the creation of the Exeter Sustainability Awards. These were designed to recognise the achievements of local businesses, organisations and individuals contributing to resource efficiency and sustainable practice.
Running a marketing agency. It sounds great doesn’t it? Being the one in charge, having a team to support you, multiple opportunities for coffee each day. But as any business owner will tell you, it also comes with a lot of hard work, responsibility and huge decisions to make.
Jo Holdom and Sharon Foxwell, associate directors at One Voice Media in Exeter, are celebrating 10 years of job sharing. Here they share what they have learnt.
