A selfie of two people enjoying an ICHF craft show at the NEC

CHSI Stitches 2024

Taking what was perhaps our 60th trip to the NEC, Birmingham, to support our long-standing client, ICHF Events, made us pause to reflect on the partnership that we have formed with them.

One Voice started working with ICHF more than 30 years ago; they were our first client as our PR and marketing agency in Exeter started life. The rest is history, we’ve been managing the PR and marketing for its industry-leading craft and cake shows across the UK for three decades. During that time, we have established a relationship of collaboration, trust and confidence that has spanned three decades of huge change for the live events industry.

We’ve managed media frenzies around life-size King Charles cakes, launched brand new events in towns and cities across the UK, brainstormed ideas, problem-solved through the restrictive Covid years, pitched media calls for a knitted yellow submarine in Liverpool and giant crocheted poppies on Remembrance Sunday, worked with craft influencers, celebrities and charities. The thirty years have flown by.

Visiting CHSI stitches in February – soon to celebrate its 50th show – was a great opportunity to catch up with the ICHF team, understand their plans and tailor our solutions to match, meet up with craft influencers and continue to deepen our knowledge of the fascinating craft and live events industry.