Two Moors Festival asked us to help them with their biggest challenge yet. Staging five concerts and ten performances in two churches on the moors – in a post–lockdown environment. Our role was to get the word out there, communicate the Covid-safe messaging and to ultimately sell tickets.
It was an immense privilege to be involved in this as it was the first time many of the artists involved had performed together since lockdown.
What we did
We created a multi-layered campaign across print, digital and broadcast media and social media. We secured interviews and substantial coverage across the target media from multiple page–leads to interviews / coverage on BBC Radio locally and nationally. Scroll-stopping graphics, images and carefully tailored content on social media was boosted with a targeted audience campaign to ensure it reached the right people.
35 pieces of media coverage with spot-on messaging (headlines included: ‘Festival brings a pandemic balm’ / ‘Balm for the soul after lockdown’ / ‘Festival prepares for safe anniversary event’) plus a hard-working social campaign meant sell-out concerts and a hugely successful 2020 festival, under the toughest of circumstances.