Delivering trusted third party endorsement of
bus travel via influencers
THE BRIEF
To develop a campaign that changes people’s perception of traveling by bus in Exeter and Plymouth.
OUR WORK
To change people’s perceptions about bus travel we devised an influencer campaign that showed people on the buses in their everyday lives. Our aim was that their followers would see this and resonate with it enough to look into bus travel for themselves.
We worked with five influencers across Exeter and Plymouth.
Each influencer we worked with was provided with a bespoke itinerary to suit their audience and content specifics e.g. promoting a route, sustainability message, and showing the ease of travel.
Plymouth
Styles of Sophie – Busing it to Drakes Circus
Lucy Gosling – Busing it to town
Archie the Beagle – Busing it to an adventure
Exeter
Devon Mummy – Day trip with the children
Alex Kortland – Sustainable travel for a sustainable shopping trip
Key messages included:
• Bus It campaign messaging
• Convenience vs. other modes of transport
• Lifestyle benefits
THE RESULTS
The campaign delivered positive and credible content expanding the awareness of Stagecoach demonstrating the flexibility and convenience of bus travel for all activities.