Oddfellows approached us to launch its new Supper Clubs. As the UK was emerging from lockdown the targeting and messaging here was key.
What we did
Social media was our friend here. We had some fiercely tight deadlines and knew we needed to get in front of the right target market, fast.
We created a far-reaching social media campaign tantalising the taste buds of those of us who wanted and needed to get out, but safely. Gorgeous imagery, some buzzing competitions and stand-out graphics got people talking. Our team worked its magic to target the content to the right audiences. We paired with our influencer contacts, who attended an exclusive preview Supper Club and went on to tell their followers why they needed to go too. We worked with The Oddfellows amazing suppliers to spread the word even further.
By the end of week one of our campaign, the first two nights had sold out. It ran from there with all future dates rapidly selling out. The supper club was such a success that more dates had to be planned in.