Case Study: Northgate Yard

The brief

One Voice was tasked with creating a brand, website and multi-channel two-year marketing campaign for Northgate Yard, a major multi-million pod leisure complex in Bridgwater. One Voice were given an extension to continue work on the project.

Our work

We led workshops and branding exercises with our design partner, Toco, to create a name, visual identity and assets. Then we created a website with our partners and wrote copy and ensured ongoing website management throughout campaign.

Liaising with multiple partners and stakeholders throughout campaign, we organised multiple media photo calls, events on site engaging organisations, including contractors, tenants, local primary school.

Social media was key and we launched and grew social channels across all major platforms – reaching 5k + followers and growing. Our monthly social calendars were full to the brim of video, images, graphics, competitions and interactive posts.

PR wise we secured coverage across multiple media outlets including broadcast and liaised with brands including Nando’s re launching new outlets. Our PR work included securing speaking opportunities for council representatives.

We are so proud to have been part of creating this campaign to help launch an important new facility for the local community.