Social Media Campaign to Build a Church Community

OUR ROLE

The church needed a clear, consistent social media presence that would help reach new audiences, encourage people who were interested in attending church, and promote services and events to the wider community. The work also needed to be practical for a volunteer-led church team, with support that could be delivered across the geographic distance.

We worked alongside Wesley’s dedicated volunteers to shape the church’s social media and launch its Instagram channel, creating an inclusive, approachable presence that reflected the warmth of the congregation and helped people understand what to expect before visiting.

• Developed a consistent look and feel for social posts, helping the church present a recognisable and welcoming identity online.

• Created content designed to break down barriers, answer common questions and help people feel comfortable taking a first step into church.

• Produced content capture guidelines so the congregation and volunteers could gather useful photos and short videos for social media.

• Designed templates for regular posts, making it easier for volunteers to maintain consistency and quality.

• Created campaigns around key moments and events, including Pride Month and a ‘Bring a Friend to Church’ campaign.

• Developed graphics and film assets for use across social media channels.

• Boosted key posts to reach wider audiences, broaden engagement and increase web traffic.