Making Princesshay part of the conversation
THE BRIEF
As part of our scope of work for client Princesshay we provide long-term influencer marketing to promote Princesshay’s shopping and dining offering.
OUR ROLE
We deliver a mix of always on and campaign based influencer marketing which includes:
- The People of Princesshay ambassador programme
- Lifestyle, food, fashion, beauty and student creators
- Seasonal and campaign-based influencer activity
- Influencer visits, experiences and dedicated events
- Support for new stores, restaurants and individual tenants
- Creator fees, gifting and gift-card management
- Retailer liaison and campaign logistics
- Monitoring, evaluation and reporting
THE RESULTS
Results include:
- 5 influencer campaigns in 2024
- 32 influencers engaged in 2024
- 838,593 social reach in 2024
- 35 influencers worked with during 2025
- 13 influencers engaged in the 2025 summer campaign
- 233,870 combined influencer following for the summer activity
- Princesshay’s 2025 Christmas campaign included two influencer events and featured 33 retailers in influencer content.