Turning views into visits
THE BRIEF
We were tasked by Visit Dorset to create a blended advertising campaign, using a series of films, to showcase Dorset to increase visitor numbers in 2024.
OUR ROLE
- Two advertising campaigns focusing on local, day visitors and weekend/short break visitors.
- Developed a blended campaign that spanned across Meta, YouTube, Digital News and partnership marketing
- Monitoring and optimising campaigns to maximise engagement
THE RESULTS
Visit Dorset won Digital Marketing Campaign of the Year at the Simpleview EMEA Summit Client Awards
- Increased visits to the Visit Dorset website
- Positive coverage of Dorset via partners and digital news
- Third party endorsement
- Expanded partner networks for future activity
- Film Views: Over 7 million views
- Total Reach: Over 3.2M