Putting The Bagel Shop on the map

THE BRIEF

Manage a six-month launch campaign to support the opening of The Bagel Shop’s Exeter city centre store.

OUR WORK

We developed a multi-channel strategy combining PR, influencer activity and local partnerships to build awareness, drive footfall and grow the wider brand.

THE RESULTS

5+ pieces of press coverage
700,420+ online and print circulation

Influencer campaign

26,771+ reach in first three months

Owned social (first 3-month period)

530+ new Instagram followers, reaching 6,000 follower milestone
Over 80,000 views on owned social content