50% increase in pre-registration and attendance for Strictly Students
THE BRIEF
Long standing client Princesshay asked us to engage with Exeter’s student audience (age 16+) to encourage attendance to a major annual student shopping event, Strictly Students. The one-off, free event happens after hours and includes music, entertainment and discount offers. Our aim was to encourage students to pre-register for the event.
WHAT WE DID
Harnessing the power of social media, we created content to engage and present Strictly Students as an unmissable event, a must-go calendar date for every student. We worked with student influencers to help us connect with the right audience and talk the right language. We used our experience to work with the University, College and Student Guild media for additional opportunities to target the student audience and reached out to key clubs and societies and student experience presidents at each of the institutions. To ensure no stone was left unturned, we attended the University fresher fair to spread the word in-person with new students.
The results
Our work resulted in over 3000 student pre-registrations for the 2024 event, with thousands more students attending the event on the night compared with 2023.