This year’s Christmashay celebrations at Princesshay were supported by a high impact PR and marketing campaign delivered by the One Voice team, combining media relations, social media content, targeted paid activity, influencer partnerships, and on the ground content capture. The focus was to amplify the expanded Christmas Market, boost awareness of the festive programme, and drive strong engagement across the season. The campaign outperformed all targets.

Throughout November and December, our proactive media relations secured consistent regional coverage, keeping Christmashay front and centre in the local conversation. Across social media, our content, supported by high quality assets captured on site, achieved exceptional engagement, helping to bring the festive atmosphere to life online. Influencer collaborations added further reach and authenticity. Meanwhile, our targeted social advertising delivered excellent results, driving strong traffic and reinforcing awareness across the catchment area.

Together, these combined efforts helped elevate Christmashay to one of Princesshay’s strongest festive campaigns to date, showcasing the power of integrated marketing and the value of creative collaboration.