To change the perception of working in the construction industry and the variety of roles available targeting the 16-24 age group.
In collaboration with our video partners AllTold we set out to create an inspiring and thought-provoking film that showcased working in the construction industry in a different way.
We devised a campaign strategy that aligned with the target audience and identified the best channels to reach them.
We developed a neutral brand for Building Greater Exeter and Build Torbay and utilised platform demographic and behaviour to reach the target audience across Facebook, Instagram, YouTube and TikTok.
As we prepared and presented weekly KPI reports it was clear the youth market digital advertising campaign was a success with over 1.1m views across Facebook, Instagram, YouTube & TikTok, 5.8K total ad clicks across all platforms and 40k likes on TikTok.