The Creative Craft Show

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A firm favourite for any craft lover’s calendar, the Creative Craft Show exhibits in key cities across the UK bringing the latest craft, quality and haberdashery supplies to keen crafters.

2018 marked the twin centenaries of World War 1 and Women getting the Vote. To commemorate these two important events, the Creative Craft Show teamed up with knitting fanatics Grans on the Make to make a giant 13ft wall hanging made from over 2,500 knitted and crocheted sections. 

The feature was created by over 2,000 individuals who knitted or crocheted 4-inch squares and flowers at the Creative Craft Show as it has toured the UK throughout the year, with local knitting groups contributing by post too. The giant poppy crafted from 1568 squares, one for each day of the First World War, was a hand-made dedication to the missing in action and those who fell or died of their injuries. The corresponding panel with its border of over 1000 crocheted and knitted flowers was the centenary tribute to those who fought successfully for women’s right to vote. 

One Voice’s challenge was to raise awareness of the feature throughout the year and to support its unveiling later in the year. This was achieved through broadcast, nationl and consumer media outreach.

CAMPAIGN EVALUATION

269

Pieces of coverage achieved

110 million

Estimated reach

£244,934

Estimated AVE


PR HIGHLIGHTS

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London, November Creative Craft Show

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Live interviews and filming at London spring show

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Diary date listings in national titles