Promote Princesshay to a wider audience

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Each year One Voice works with Princesshay to deliver a series of PR and marketing campaigns. One of the main services provided during the planning process is media buying. A key time for the centre is Christmas when Princesshay extends its reach to a wider audience to compete with other cities' retail offering.

Results:

In 2016, One Voice worked with Princesshay to create a tailored, multi-channel media schedule, we:

  • Provided a full detailed schedule that included stats on the media provider, insertion dates, specifications and copy deadlines
  • Booked TV and VOD for the first time in 10 years securing key primetime spots on 'I’m a Celebrity... Get Me Out of Here' and 'X Factor'
  • Negotiated early positioning in a key city lifestyle publication
  • Secured additional editorial in Somerset titles – a key area for the client at Christmas
  • Identified new ways to work with existing media providers; print vs. digital