Media Buying

From broadcast to print and digital, our team can advise you on the most cost-effective media buying to reach the right audience at the right time, managing the process from start to finish and providing detailed reports on performance.

 

Case Study

The InExeter Christmas light switch on event 2018

One Voice was tasked with developing a PR, digital & marketing comms plan to support the event with two key objectives; communicate a venue change and a change of day.

The aim was to:

  • Draw families from a wider catchment into Exeter;
  • Encourage families to enjoy, explore and discover the city centre over a full day;
  • Raise footfall during the full Sunday trading day enabling all areas of the city to benefit;
  • Add to the Christmas in Exeter proposition: Thursday Cathedral Christmas Market opening, Friday Christmas Grotto launch, Saturday Guildhall and Sunday, InExeter celebration.

Activity included:

  • Preparing and issuing press releases to local, regional & broadcast media about the event
  • Generate unique and engaging content for the digital platforms 
  • Identify and buy advertising space in key media 

The event was a great success for the city with One Voice generating some strong results.

  • Media Buying image 1
  • Media Buying image 2
  • Media Buying image 3
  • Media Buying image 4
  • Media Buying image 5

The Creative Craft Show

A firm favourite for any craft lover’s calendar, the Creative Craft Show exhibits in key cities across the UK bringing the latest craft, quality and haberdashery supplies to keen crafters.

2018 marked the twin centenaries of World War 1 and Women getting the Vote. To commemorate these two important events, the Creative Craft Show teamed up with knitting fanatics Grans on the Make to make a giant 13ft wall hanging made from over 2,500 knitted and crocheted sections. 

The feature was created by over 2,000 individuals who knitted or crocheted 4-inch squares and flowers at the Creative Craft Show as it has toured the UK throughout the year, with local knitting groups contributing by post too. The giant poppy crafted from 1568 squares, one for each day of the First World War, was a hand-made dedication to the missing in action and those who fell or died of their injuries. The corresponding panel with its border of over 1000 crocheted and knitted flowers was the centenary tribute to those who fought successfully for women’s right to vote. 

One Voice’s challenge was to raise awareness of the feature throughout the year and to support its unveiling later in the year. This was achieved through broadcast, nationl and consumer media outreach.

  • Media Buying image 1
  • Media Buying image 2
  • Media Buying image 3
  • Media Buying image 4

Promote Princesshay to a wider audience

Each year One Voice works with Princesshay to deliver a series of PR and marketing campaigns. One of the main services provided during the planning process is media buying. A key time for the centre is Christmas when Princesshay extends its reach to a wider audience to compete with other cities' retail offering.

Results:

In 2016, One Voice worked with Princesshay to create a tailored, multi-channel media schedule, we:

  • Provided a full detailed schedule that included stats on the media provider, insertion dates, specifications and copy deadlines
  • Booked TV and VOD for the first time in 10 years securing key primetime spots on 'I’m a Celebrity... Get Me Out of Here' and 'X Factor'
  • Negotiated early positioning in a key city lifestyle publication
  • Secured additional editorial in Somerset titles – a key area for the client at Christmas
  • Identified new ways to work with existing media providers; print vs. digital
  • Media Buying image 1

We have worked with the following companies and events:

  • Princesshay
  • Cake International
  • Exeter and the Heart of Devon Hotels and Restaurants Association
  • In Exeter
  • ICHF Events
  • Exeter Festival of South West Food and Drink
  • Exeter BID
  • Bicton College