Marketing

With a winning combination of copy-writing expertise, attention to detail, video production, artwork co-ordination, brand development and creativity, One Voice Media can help you to achieve eye-catching and market savvy campaigns that give excellent return on investment.

 

Case Study

The InExeter Christmas light switch on event 2018

One Voice was tasked with developing a PR, digital & marketing comms plan to support the event with two key objectives; communicate a venue change and a change of day.

The aim was to:

  • Draw families from a wider catchment into Exeter;
  • Encourage families to enjoy, explore and discover the city centre over a full day;
  • Raise footfall during the full Sunday trading day enabling all areas of the city to benefit;
  • Add to the Christmas in Exeter proposition: Thursday Cathedral Christmas Market opening, Friday Christmas Grotto launch, Saturday Guildhall and Sunday, InExeter celebration.

Activity included:

  • Preparing and issuing press releases to local, regional & broadcast media about the event
  • Generate unique and engaging content for the digital platforms 
  • Identify and buy advertising space in key media 

The event was a great success for the city with One Voice generating some strong results.

  • Marketing image 1
  • Marketing image 2
  • Marketing image 3
  • Marketing image 4
  • Marketing image 5

Creative solutions to marketing a city

Challenged by Exeter Business Improvement District to market Exeter ‘beyond the High Street’, One Voice crafted a marketing strategy focusing on the vibrant independent quarters of the city, championing the city’s diverse businesses.   We commissioned designers at Believe In and web developers at Illicit to create a brand and a comprehensive website, www.inexeter.com which allowed each BID business to have a content-rich presence on the web as part of a city directory.  We created a city centre map and directory in which every business was included. We worked with three photographers to capture the independent sector and we launched the Exeter Summer of Independents, which saw an independent gift shop crowned Exeter’s independent business of the year.

Results:

  • Created a layered marketing campaign, utilising print, digital, broadcast and outdoor channels to reach an audience within 1.5 hours of Exeter
  • 10,000 city centre maps distributed to residents and tourists staying within a 1 hour drive of Exeter
  • 300 independent businesses showcased on the InExeter.com website
  • Independent business’ pages consistently rank in Top 10 most visited pages on website
  • 1,658 votes for Exeter’s independent business of the year
  • 117 businesses engaged with campaign
  • Marketing image 1

We have worked with the following companies and events:

  • Exeter Chamber of Commerce and Industry
  • Exeter BID
  • Exeter and the Heart of Devon Hotels and Restaurants Association
  • In Exeter
  • ExIST
  • Princesshay
  • Venturefest South West
  • Bicton College
  • Exeter Festival of South West Food and Drink