Events

One Voice Media devises and manages events for a range of clients; from B2B networking opportunities, forums and focus groups to large scale consumer events. Our team of consultants provide seamless, efficient and cost-effective event management.

 

Case Study

Organising an event for 4,000 students

As part of our PR and marketing strategy for Princesshay Shopping Centre in Exeter, One Voice’s experienced event management team runs large scale events. Beginning with a detailed event proposal/brief to include timeline and targets, the events team also manage the budget, make relevant bookings, manage operations at the event and follow-up with an analysis report. Princesshay’s annual flagship Strictly Students event was a huge success.

Results:

  • Over 4,000 students attended
  • High levels of blogger engagement
  • Tailored campaigns targeted at Exeter University and college – both online and offline   
  • Team of 10 One Voice representatives ran event
  • Extensive social media activity on Facebook, Twitter, Instagram and Snapchat
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The InExeter Christmas light switch on event 2018

One Voice was tasked with developing a PR, digital & marketing comms plan to support the event with two key objectives; communicate a venue change and a change of day.

The aim was to:

  • Draw families from a wider catchment into Exeter;
  • Encourage families to enjoy, explore and discover the city centre over a full day;
  • Raise footfall during the full Sunday trading day enabling all areas of the city to benefit;
  • Add to the Christmas in Exeter proposition: Thursday Cathedral Christmas Market opening, Friday Christmas Grotto launch, Saturday Guildhall and Sunday, InExeter celebration.

Activity included:

  • Preparing and issuing press releases to local, regional & broadcast media about the event
  • Generate unique and engaging content for the digital platforms 
  • Identify and buy advertising space in key media 

The event was a great success for the city with One Voice generating some strong results.

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We have worked with the following companies and events:

  • Exeter Festival of South West Food and Drink
  • Crealy
  • ExIST
  • Exeter Chamber of Commerce and Industry
  • Princesshay
  • Venturefest South West
  • Bicton College
  • In Exeter
  • Exeter BID