Engaging with bloggers & micro influencers

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As part of our PR and marketing campaign for Stitching, Sewing & Hobbycrafts, a large craft show held at the NEC in Birmingham by our client ICHF Events, One Voice regularly works with key bloggers and micro influencers. In 2017, we hosted a dedicated blogger event at the show with workshops, brunch, a goodie bag and tickets to the rest of the show.

Results:

  • 14 key craft bloggers attended the show, some for the very first time
  • Previews and reviews written by our invitees extended our online PR and reached an audience of dedicated craft enthusiasts
  • Bloggers posted to social media before, during and after the show
  • Bloggers provided invaluable feedback about the show for our client