Educate, excite, engage: social media for Exeter Festival of South West Food & Drink

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Each year, Exeter Festival of South West Food & Drink welcomes thousands of visitors to the heart of the city to enjoy regional food, drink, chefs and activities. As part of our PR and marketing activity for the festival, One Voice manages and creates campaigns for hree social media channels to increase awareness of the festival, build excitement around the event and engage with passionate foodies locally, regionally and nationally.

Our social media content focuses on the core festival message: championing South West produce and producers. We engage with exhibitors to shout about the exceptional food and drink available to visitors, thank festival sponsors and create national media and brand partnerships.

Results:

  • 24.53% increase in Facebook followers in the last year
  • 4.14% increase in Twitter followers in the last year
  • Introduced an Instagram account and attracted just under 1,000 followers
  • Delivered content daily across each social media profile