PR Services

Our team of consultants is adept at effective, persuasive communication tailored to the right audience, at the right time. From six page features to press releases, and media alerts to photo captions, we have the expertise and contacts to get you noticed. We regularly work with professional photographers and manage photo-shoots that capture fresh, attention grabbing images.

 

Case Study

Blue Peter at Cake International

Our client Cake International is the UK’s leading cake decorating, sugarcraft & baking show with an internationally renowned event each November at the NEC, Birmingham. When a ‘bite-sized’ version of the show was introduced, One Voice was challenged to promote it as a key event in the cake decorating and sugarcraft calendar. We pitched the show to Blue Peter, successfully securing a partnership with the TV show and creating a dedicated feature at Cake International on the theme of Blue Peter pets past and present. This was expertly crafted in advance by a team of cake decorators and the show presenter, Barney Harwood.

One Voice spent a day at Cake International with the Blue Peter crew accompanied by Barney to film the pets feature and interview key contributors. The film was broadcast on Blue Peter three weeks later.

Results:

  • Secured national TV coverage for Cake International
  • Promoted the show to a new generation of cake decorators and their parents
  • Created an audience friendly feature at Cake International which encouraged participation by visitors to the show

 

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Engaging with bloggers and micro influencers

As part of our PR and marketing campaign for Stitching, Sewing & Hobbycrafts, a large craft show held at the NEC in Birmingham by our client ICHF Events, One Voice regularly works with key bloggers and micro influencers. In 2017, we hosted a dedicated blogger event at the show with workshops, brunch, a goodie bag and tickets to the rest of the show.

Results:

  • 14 key craft bloggers attended the show, some for the very first time
  • Previews and reviews written by our invitees extended our online PR and reached an audience of dedicated craft enthusiasts
  • Bloggers posted to social media before, during and after the show
  • Bloggers provided invaluable feedback about the show for our client

 

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We have worked with the following companies and events:

  • In Exeter
  • Goldsmiths
  • Exeter Chamber of Commerce and Industry
  • Exeter Business Improvement District (BID)
  • ICHF Events
  • Exeter Festival of South West Food and Drink
  • River Cottage Events
  • Venturefest South West
  • Cake International
  • Princesshay