Our Work

  • Educate, excite, engage: social media for Exeter Festival of South West Food & Drink

    Educate, excite, engage: social media for Exeter Festival of South West Food & Drink

    Each year, Exeter Festival of South West Food & Drink welcomes thousands of visitors to the heart of the city to enjoy regional food, drink, chefs and activities. As part of our PR and marketing activity for the festival, One Voice manages and creates campaigns for hree social media channels to increase awareness of the festival, build excitement around the event and engage with passionate foodies locally, regionally and nationally.

    Our social media content focuses on the core festival message: championing South West produce and producers. We engage with exhibitors to shout about the exceptional food and drink available to visitors, thank festival sponsors and create national media and brand partnerships.

    Results:

    • 24.53% increase in Facebook followers in the last year
    • 4.14% increase in Twitter followers in the last year
    • Introduced an Instagram account and attracted just under 1,000 followers
    • Delivered content daily across each social media profile

  • Promote Princesshay to a wider audience

    Promote Princesshay to a wider audience

    Each year One Voice works with Princesshay to deliver a series of PR and marketing campaigns. One of the main services provided during the planning process is media buying. A key time for the centre is Christmas when Princesshay extends its reach to a wider audience to compete with other cities' retail offering.

    Results:

    In 2016, One Voice worked with Princesshay to create a tailored, multi-channel media schedule, we:

    • Provided a full detailed schedule that included stats on the media provider, insertion dates, specifications and copy deadlines
    • Booked TV and VOD for the first time in 10 years securing key primetime spots on 'I’m a Celebrity... Get Me Out of Here' and 'X Factor'
    • Negotiated early positioning in a key city lifestyle publication
    • Secured additional editorial in Somerset titles – a key area for the client at Christmas
    • Identified new ways to work with existing media providers; print vs. digital

  • Organising an event for 4,000 students

    Organising an event for 4,000 students

    As part of our PR and marketing strategy for Princesshay Shopping Centre in Exeter, One Voice’s experienced event management team runs large scale events. Beginning with a detailed event proposal/brief to include timeline and targets, the events team also manage the budget, make relevant bookings, manage operations at the event and follow-up with an analysis report. Princesshay’s annual flagship Strictly Students event was a huge success.

    Results:

    • Over 4,000 students attended
    • High levels of blogger engagement
    • Tailored campaigns targeted at Exeter University and college – both online and offline
    • Team of 10 One Voice representatives ran event
    • Extensive social media activity on Facebook, Twitter, Instagram and Snapchat

  • Delivering effective B2B digital communications

    Delivering effective B2B digital communications

    One Voice Media works closely with Exeter Chamber of Commerce to ensure its key messages, news and events are communicated effectively to members. We were asked to build upon this with a suite of dedicated digital communications tailored to members that both engaged and informed.

    Results:

    • Comprehensive email service for members per week sent to 1,500 contacts
    • Working with analytics and campaign results to shape future programme
    • Over 1,000 business news stories digitally shared each year
    • Organic growth of 7,000 followers on Twitter
    • Continuous management of the website www.exeterchamber.co.uk

    “One Voice has implemented a comprehensive mix of digital communications for Chamber including a business news service for Chamber members; sharing important city news and updates with members - this service has seen impressive results and engagement. Their expertise with increasing the Chamber’s online profile through website management, email marketing and social media has significantly aided Chamber’s presence.” Derek Phillips, vice president of Exeter Chamber of Commerce

  • Blue Peter at Cake International

    Blue Peter at Cake International

    Our client Cake International is the UK’s leading cake decorating, sugarcraft & baking show with an internationally renowned event each November at the NEC, Birmingham. When a ‘bite-sized’ version of the show was introduced, One Voice was challenged to promote it as a key event in the cake decorating and sugarcraft calendar. We pitched the show to Blue Peter, successfully securing a partnership with the TV show and creating a dedicated feature at Cake International on the theme of Blue Peter pets past and present. This was expertly crafted in advance by a team of cake decorators and the show presenter, Barney Harwood.

    One Voice spent a day at Cake International with the Blue Peter crew accompanied by Barney to film the pets feature and interview key contributors. The film was broadcast on Blue Peter three weeks later.

    Results:

    • Secured national TV coverage for Cake International
    • Promoted the show to a new generation of cake decorators and their parents
    • Created an audience friendly feature at Cake International which encouraged participation by visitors to the show

  • Engaging with bloggers and micro influencers

    Engaging with bloggers and micro influencers

    As part of our PR and marketing campaign for Stitching, Sewing & Hobbycrafts, a large craft show held at the NEC in Birmingham by our client ICHF Events, One Voice regularly works with key bloggers and micro influencers. In 2017, we hosted a dedicated blogger event at the show with workshops, brunch, a goodie bag and tickets to the rest of the show.

    Results:

    • 14 key craft bloggers attended the show, some for the very first time
    • Previews and reviews written by our invitees extended our online PR and reached an audience of dedicated craft enthusiasts
    • Bloggers posted to social media before, during and after the show
    • Bloggers provided invaluable feedback about the show for our client

  • Creative solutions to marketing a city

    Creative solutions to marketing a city

    Challenged by Exeter Business Improvement District to market Exeter ‘beyond the High Street’, One Voice crafted a marketing strategy focusing on the vibrant independent quarters of the city, championing the city’s diverse businesses. We commissioned designers at Believe In and web developers at Illicit to create a brand and a comprehensive website, www.inexeter.com which allowed each BID business to have a content-rich presence on the web as part of a city directory. We created a city centre map and directory in which every business was included. We worked with three photographers to capture the independent sector and we launched the Exeter Summer of Independents, which saw an independent gift shop crowned Exeter’s independent business of the year.

    Results:

    • Created a layered marketing campaign, utilising print, digital, broadcast and outdoor channels to reach an audience within 1.5 hours of Exeter
    • 10,000 city centre maps distributed to residents and tourists staying within a 1 hour drive of Exeter
    • 300 independent businesses showcased on the InExeter.com website
    • Independent business’ pages consistently rank in Top 10 most visited pages on website
    • 1,658 votes for Exeter’s independent business of the year
    • 117 businesses engaged with campaign