Marketing Services

With a winning combination of copy-writing expertise, attention to detail, video production, artwork co-ordination, brand development and creativity, One Voice Media can help you to achieve eye-catching and market savvy campaigns that give excellent return on investment.

 

Case Study

Creative solutions to marketing a city

Challenged by Exeter Business Improvement District to market Exeter ‘beyond the High Street’, One Voice crafted a marketing strategy focusing on the vibrant independent quarters of the city, championing the city’s diverse businesses.   We commissioned designers at Believe In and web developers at Illicit to create a brand and a comprehensive website, www.inexeter.com which allowed each BID business to have a content-rich presence on the web as part of a city directory.  We created a city centre map and directory in which every business was included. We worked with three photographers to capture the independent sector and we launched the Exeter Summer of Independents, which saw an independent gift shop crowned Exeter’s independent business of the year.

Results:

  • Created a layered marketing campaign, utilising print, digital, broadcast and outdoor channels to reach an audience within 1.5 hours of Exeter
  • 10,000 city centre maps distributed to residents and tourists staying within a 1 hour drive of Exeter
  • 300 independent businesses showcased on the InExeter.com website
  • Independent business’ pages consistently rank in Top 10 most visited pages on website
  • 1,658 votes for Exeter’s independent business of the year
  • 117 businesses engaged with campaign
  • Marketing image 1

We have worked with the following companies and events:

  • Exeter Business Improvement District (BID)
  • Bicton College
  • Princesshay
  • Exeter Chamber of Commerce and Industry
  • Exeter and the Heart of Devon Hotels and Restaurants Association
  • In Exeter
  • Venturefest South West
  • Exeter Festival of South West Food and Drink
  • ExIST